After building an $8.7 million portfolio in Michigan’s most coveted resort areas, Juniper Holiday & Home is targeting areas in New York, South Carolina and Montana.
Nearly two years after launching in Michigan, booming luxury short-term rental platform Juniper Holiday & Home is expanding its reach to several other vacation hotspots in New York, South Carolina and Montana .
“Unlike other short-term rental companies, we take pride in owning and managing all of our listings,” Juniper Holiday & Home CEO Curtis McDonald said of his growing business. “From concept to creation, our team of designers, contractors and field staff work to create and maintain a home that reflects our commitment to customers and their desire to enjoy a safe yet unique vacation or holiday gathering.
“We are very grateful for Juniper Holiday & Home’s growth and look forward to continuing to provide guests with the highest level of service and enjoyment as we add to our list of premier homes,” he said. he declares.
Juniper currently has an $8.7 million portfolio of 11 vacation homes around Michigan’s most notable lakeside locations, including Lake Michigan, Lake Kalamazoo and the New Port of Buffalo. McDonald said demand for short-term rentals has been robust over the past two years as city dwellers yearn for brief breaks away from the restrictions that have made city life more difficult during the pandemic.
“Of course we wish the coronavirus was gone, but it was an inadvertent benefit for us,” he told Inman. “People have been looking and are looking for ways to get away from the city without having to be on a crowded plane.
“Being able to get away from it all in a two-hour drive and spend time with you and your family has been the main attraction for our customers,” he said. “We’ve had success on Michigan’s southwest coast, from New Buffalo to Saugatuck, and these homes serve the Chicago market. Now we are ready to target other markets.
As an experienced developer and real estate investor, McDonald said Juniper has been able to easily navigate an ultra-competitive market with rapidly growing home prices and intense buyer demand by identifying middle-aged homes in the lower end of the luxury market that only need a little TLC to make them worthy vacation rentals. With some negotiating savvy and a big budget on their side, McDonald’s said it’s “not that hard” to compete with second-home buyers.
“We want them to be close to all the beaches, we want them to be close to restaurants and art galleries and all of those things. However, we are primarily looking for homes in the upper middle part of the market that are in great condition and don’t need a lot of rehabilitation,” he said. “We have an in-house designer who comes in and furnishes them beautifully and we fix things in the kitchens or bathrooms as needed.”
Juniper’s in-house approach to maintenance and management has helped it bypass common barriers in the short-term rental space and create a system that will facilitate access to new resort markets in the northeast, southeast and west.
“The first type of market we’re looking at is sort of the upscale vacation destination closest to major cities, and the second type of market is spectacular premium domestic destinations near national parks,” he said. he declares.
McDonald’s highlighted Montana as one of the markets it is most eager to enter as more Americans focus on escaping to outdoor destinations.
“One of the properties we are considering is in Whitefish, Montana,” he said. “Whitefish is close to Glacier National Park for summer vacationers, then in the winter Whitefish Mountain ski area near Flathead Lake is the main attraction. It’s a place people want to be, no matter the time of year.
Even with an ongoing pandemic, McDonald’s said the short-term rental and hospitality markets are strong, meaning there are plenty of opportunities for Juniper to make its mark and change people’s minds. resort communities on short-term rental companies.
“We need to be aware of communities where there is opposition from neighbors due to bad experiences with Airbnb. We always seek to be a good neighbor as we grow, and we’re very focused on that,” he said. he said, “We’re excited to see what’s in store for us next.”
Email Marian McPherson